ICON XB is produced from full-blood Wagyu sires (predominantly Tajima lineage) crossed with elite Australian dams, raised in Tasmania and finished on tailored programs. This creates unrivalled marbling (high intramuscular fat), luxurious tenderness, and deep buttery flavour, a true harmony of Japanese genetics and Australian pastures, in limited supply for exclusive quality. 

Wagyu has significantly higher marbling than standard beef, leading to richer, more buttery taste and melt-in-the-mouth texture. It rewards gentle cooking to render fats without greasiness, offering a luxurious experience compared to leaner cuts. 

For steaks (ribeye, sirloin, tomahawk): sear hot and fast (2-4 minutes per side) to medium-rare, then rest, high fat means it stays juicy even with minimal cooking. For brisket: low-and-slow smoke or braise (110-135°C for hours) to break down fats into silky tenderness. Avoid overcooking to preserve the luxurious mouthfeel. 

Medium-rare (55-60°C internal) is best, it highlights the marbling's richness and butteriness without rendering too much fat or drying out. Rare works for steaks; medium for brisket. Use a thermometer and rest 5-10 minutes post-cook. 

Keep it simple to let the natural flavour shine: sea salt, cracked black pepper, perhaps garlic or rosemary. For bolder twists, use light rubs like Angus & Oink Moo Mami or Dirty Cow, the intense marbling means less is more to avoid overpowering. 

Balance the richness: light greens, asparagus, mushrooms, or a sharp salad for steaks; creamy mash, roasted veg, or slaw for brisket. Simple sides enhance the buttery depth without competing. 

Yes, premium Wagyu freezes beautifully. Freeze before use-by in airtight packaging (remove air to prevent burn). Keeps 3-4 months. Thaw slowly in the fridge overnight to maintain texture and marbling quality. 

We take freshness seriously; every cut is hand-selected at peak quality by our family team. Your order arrives straight to your door in a super-insulated chilled container, staying fridge-cold for up to 60 hours. It’s guaranteed 100% fresh, so it’s ideal to enjoy right away or pop in the freezer for later (unless stated otherwise). 

Yes, check Special Offers for any limited-time deals or bundles on ICON XB cuts while stocks last. Due to rarity, offers are occasional but offer great value on this exclusive range. 

Nationwide UK delivery with free shipping over £85 (next-day options available). Wagyu travels in top insulated packaging to stay perfectly chilled. Trusted couriers ensure reliable arrival, because premium beef like this deserves flawless handling from our family counter to your table. 

We stand by every cut with 100% satisfaction. Contact our family team for advice, replacement, or refund, your trust means everything to us.